Healesville Festival Inc. engaged Splash to maximise visibility and community engagement building up to the Healesville Festival. The campaign centred on organic social media activity across Facebook and Instagram, delivering targeted content in the lead-up to the two-day event. Activity included content planning, creation and delivery, showcasing the breadth of activity to strengthen awareness and participation.

The campaign achieved strong reach and engagement across both platforms, with Facebook contributing the largest share of visibility and Instagram driving proportionally higher engagement.

Content mix (organic)
1 reel, 4 posts (static + video)

Reach
Facebook: 3,764 (+184.7%)
Instagram: 2,765 (+293.9%)
Total: 6,529 (+230.9%)

Engagement + interactions
Facebook: 239 (+223%)
Instagram: 151 (+214.9%)
Total: 390 (+221%)

Profile visits
Facebook: 894 (+80.2%)
Instagram: 311 (+257.5%)
Total: 1,205 (+126%)

Follower growth
Facebook: +27 (+58.8%)
Instagram: +40 (+150%)
Total: +67 (+113.2%)

Views
Facebook: 12,277 (+161.2%)
Instagram: 7,499 (+434.3%)
Total: 19,776 (+263%)