Centare Vineyard
Campaign strategy + Website optimisation
The digital campaign developed for Centare Vineyard focused on improving user experience, brand visibility and platform functionality to support the opening of the new Wine Room. This included planning and delivering organic social content across platforms, writing copy and designing graphics.
Website updates included refinements to layout, content and imagery, as well as Shopify booking integration, including research and testing platform integrations and automations.
Centare Vineyard approached Splash Wine Marketing to enhance its digital presence and increase audience engagement for the launch of their Wine Room and recently released “New Block” range. This two-part campaign focused on growing social media reach, driving Wine Room visitation and boosting online sales. It involved a strategic content approach across Facebook and Instagram, alongside website optimisation, including a new Wine Room + Venue Hire webpage with booking app integration.
The 7-week campaign delivered significant social media growth, particularly on Instagram, where engagement surged. This campaign successfully strengthened Centare’s social media presence and optimised their online customer journey, driving increased engagement and reach.
Content mix (organic)
Stories: 6
Posts: 10
Reels: 7
Content output
Facebook: +1,400% increase in published content
Instagram: +400% increase in published content
Reach
Facebook: +77.7%
Instagram: +146.4%
Engagement + interactions
Facebook: +637.5%
Instagram: +9,400%
Views
Facebook: +1,753 additional views
Instagram: +3,665 additional views