Loyalty program development + Website optimisation
The loyalty program development project for Barrique Wine Store focused on research and testing Square POS and Mailchimp CRM capabilities to support improved customer retention and digital integration. This included exploring platform integrations and automations, assessing compatibility across platforms and advising on implementation options.
Website updates supported the Square Online integration process, with a streamlined layout, refreshed copy and imagery and SEO optimisation to enhance search visibility and user experience.
