Alkimi Wines
Campaign strategy + Event planning
The promotional strategy developed for Alkimi Wines covered digital content, paid advertising and events for the new release Blanc de Blanc. This included planning and delivering social content across platforms, writing copy to reflect the brand’s winemaking philosophy, designing graphics, managing online engagement and coordinating Meta advertising campaigns.
Event activity was also supported through concept development, venue sourcing and liaison, supplier coordination and on-the-day event management.
Campaign overview + results
Alkimi Wines engaged Splash to increase engagement and brand awareness around its inaugural Blanc de Blanc release and established wine club. The campaign focused on brand awareness, event promotion and wine sales, using a mix of paid and organic content to maximise impact. Key components included targeted activations and digital incentives to encourage participation and conversions.
The 8-week campaign delivered significant engagement and reach, particularly on Facebook, where cost efficiency and interaction rates were highest.
Content mix (paid + organic)
Stories: 18
Posts: 19
Reels: 6
Follower growth
Facebook: +11
Instagram: +41
Total: +52 (+115%)
Reach
Facebook: 168,109 (65,033 organic + 103,076 paid)
Instagram: 61,267 (49,819 organic + 11,448 paid)
Total: 229,376 (+615%)
Engagement + interactions
Facebook: 5,291 (+534.6%)
Instagram: 1,001 (+394.6%)
Total: 6,292 (+465%)
Views + impressions
Facebook: 326,314 (130,864 organic + 195,450 paid impressions)
Instagram: 64,531 (38,001 organic + 26,530 paid impressions)
Total: 444,562 (+305%)