Alkimi Wines
Campaign strategy + Event planning
The promotional strategy developed for Alkimi Wines covered digital content, paid advertising and events for the new release Blanc de Blanc. This included planning and delivering social content across platforms, writing copy to reflect the brand’s winemaking philosophy, designing graphics, managing online engagement and coordinating Meta advertising campaigns.
Event activity was also supported through concept development, venue sourcing and liaison, supplier coordination and on-the-ground event management.
Alkimi Wines partnered with Splash Wine Marketing to increase engagement and brand awareness around its inaugural Blanc de Blanc release and established wine club. The campaign focused on social media growth, event promotion and wine sales, using a mix of paid and organic content to maximise impact. Key components included targeted activations and digital incentives to encourage participation and conversions.
The 8-week campaign delivered significant engagement and reach, particularly on Facebook, where cost efficiency and interaction rates were highest.
Content mix (paid + organic)
Stories: 18
Posts: 19
Reels: 6
Follower growth
Facebook: +11
Instagram: +41
Reach
Facebook: +53,200%
Instagram: +698%
Engagement + interactions
Facebook: +534.6%
Instagram: +394.6%
Views
Facebook: +130,864 additional views
Instagram: +38,001 additional views